Greenbrier Sporting Club Featured in Sophisticated Living Indianapolis

Greenbrier Sporting Club Featured in Sophisticated Living Indianapolis

Jeffrey Cohen, the Editor-in-Chief of Sophisticated Living Indianapolis, recently visited The Greenbrier and Sporting Club. Below is his (along with his family’s) personal recount of the many amenities and activities he enjoyed during his stay.

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From the Editor-in-Chief (Page 30)

As regular readers of this page know by now, my wife, Jen, and I enjoy availing ourselves of new experiences, whether they be culinary, travel-related or, in the case of a recent endeavor, doing things outside our comfort zone. I have long harbored a sometimes irrational fear of heights, especially when I’m close to the edge of a high place with no windows or rails to protect me. It’s as if the edge is a magnet, both repelling me and drawing me at the same time to an ignominious doom below.

Towards the end of this past summer, Jen and I were fortunate to find ourselves with our kids at The Greenbrier, the jewel of the Alleghenies, in search of rest, relaxation and, yes, new experiences. We had decided that Jen would be in charge of scheduling activities, something that had to be taken care of well in advance because, as we found out to our disappointment, falconry sells out pretty fast down there.

On the first full day, after hacking our way ‘round The Snead and a spot of light lunch at the nineteenth hole, I was informed that our activity for the afternoon would involve off-road driving on the mountain directly behind the resort, a tree-shrouded peak of some 3,000 feet that soared into the wispy clouds of the Appalachian summer. I had visions of churning along muddy paths around the hill’s perimeter in some sort of ATV, merrily bouncing over logs and dodging squirrels. When I laid eyes on our vehicle—a fully tricked-out red Jeep Rubicon with tires as tall as my son—I knew this was going to be outside my normal comfort zone. Before we set out, our guide, a relaxed dude by the name of Pepper, showed me the controls of the aptly named monster and explained a phenomenon known as “loss of horizon.” This occurs when you are going up a grade that’s so steep you cannot see the road in front of you. “All you have to do is keep your wheels straight and you’ll be just fine,” Pepper said in his deep, even tone.

I took the wheel, with Pepper in the sidekick seat and Jen and the kids buckled in behind us. Once on the mountain, I realized we were ascending at a fair clip. And not just going up some bucolic palisade road through stands of ancient ash trees. No, we were climbing a narrow track carved into the very edge of the mountain, looping around the perimeter like a whirly bird. As the drop immediately to my left began to stretch out from dozens to hundreds of feet, I began to wonder if maybe we should have attempted the free rock-climbing experience instead. At least I would have had something more substantial to cling onto than the steering wheel of a four-ton Jeep that, in spite of my best efforts to control it, seemed hell-bent on hurling itself off the edge at any given moment. Or so I believed, as my fear of heights began to manifest itself.

After a few hundred yards, the road began to steepen at an impossible angle, and our pace slowed. Rounding a curve and ascending a sharp rise, I realized that I couldn’t see the path ahead. I didn’t panic, but I began to feel a familiar clenching in my spine and sweat on my brow. This was the loss of horizon that Pepper had mentioned. “Just straighten your wheels,” he said, in a matter-of-fact tone. I realized the only way to see the wheels would be to lean out the window and take a look. If you recall the bit in “Vertigo” where James Stewart is on the ladder and the camera does that reverse zoom thing, that’s exactly what I experienced when I saw the almost vertical drop of 600 feet just inches from my left front wheel. I gulped and straightened the wheels.

“So,” I ventured, “has anyone ever gone off the edge?” Pepper glanced in my direction and snorted a stifled chuckle. “Those trees are much stronger than they look. Now, are your wheels straight? We’ve still got a ways to go.”

The following day, Jen, the kids and I made a similar ascent of the mountain, this time on horseback. It was only marginally less terrifying, but at least my horse didn’t have suicidal tendencies.

I’d say I’m relieved all of it is behind me, but in a few weeks, Jen and I are visiting Paris for our 15th anniversary.

And guess what’s there? A huge, rusting iron tower with a restaurant on top. The prospect of ascending the Eiffel Tower frankly terrifies me. I know I faced some of my deepest fears at The Greenbrier, but have I overcome them?

I think I’m going to find out the hard way.

Jeffrey Cohen
jeff@slmag.net

 

Allegheny Pastoral: Exploring America’s Resort, Written by Jeffrey Cohen (Page 88-93)

There is home-away-from-home, and then there is The Greenbrier. Located amid the breathtaking mountains of West Virginia in White Sulphur Springs, this unique institution is a National Historic Landmark and world-class resort that has been welcoming patrons from around the world since 1778. The natural mineral springs that attracted the first guests over 240 years ago continue to draw visitors to the luxury resort today. With a registry that has included 27 of our country’s 45 presidents, America’s Resort™ has long been a favorite destination of royalty, celebrities and business leaders.

Late this past summer, my wife, Jen, our two children and I packed up the car and headed south for one final vacation before the start of school. By good fortune, we had the opportunity to stay for a few days at the Colonnade, a delightful cottage on the grounds of The Greenbrier, dating back to 1838. We have no idea who might have rested their heads there before us, but I can only imagine if walls could talk.…

Famous for its restoration and remodeling by Dorothy Draper in 1948, as well as its world-class golf courses designed by Jack Nicklaus and Charles Blair Macdonald, The Greenbrier is unique among holiday destinations. Considered a luxury retreat from its inception, this grandest of grand hotels began to further bolster its already sterling reputation as a sporting haven when it was purchased from the CSX Corporation by entrepreneur (and future Governor of West Virginia) Jim Justice in 2009.

Wandering through the hotel’s lobby one afternoon, I was impressed by a scale model of the resort and its environs, including the 14 residential neighborhoods currently under development in what must be the most luxurious home-away-from-home community imaginable. Intrigued, I arranged to meet for tea with John Klemish, broker-in-charge at The Greenbrier since 2000, the year plans were drawn up by CSX to parlay a small part of the estate’s massive 11,000 acres into luxury residences for a highly discerning clientele.

“We planned to create 500 home sites, release them in phases and to create private amenities that only homeowners and members could use,” he explained. “There was a lottery for the first 10 neighborhoods; the first phase was 35 units and they were way oversubscribed.”

Those who purchase property at The Greenbrier are not required to build on their homesites, but upon going under contract they are obliged to join The Sporting Club, whose services are available to members only, as distinct from the main resort, which is open to the public. Drawn by the property’s history and sheer exclusivity, many individuals have purchased lots purely to become members of The Sporting Club. Offering an exceptionally high standard of facilities, The Greenbrier is without rival in the United States: very few, if any, second-home communities can boast the PGA, the NFL and the USTA on campus. Recently, Justice built a 2,400-seat tennis amphitheater, where Serena and Venus Williams played this year in mid-September at a sold-out exhibition tournament.

During our all-too-brief sojourn at The Greenbrier, we did our very best to try our hand at as many activities as we could squeeze in, and being a family-friendly place, there was plenty for the kids to do, too. While Jen and I took shots at clay pigeons and fired bows and arrows, Izzy took personal fishing lessons from the resident pro, and Gracie worked on her backhand. All told, guests of The Greenbrier can avail themselves of 22 restaurants, the only private casino in the United States, and more than 55 distinct activities that include golf, four swimming pools, a bowling alley, a movie theater and much, much more. In addition to these activities, members of The Sporting Club enjoy exclusive facilities, including the private, award-winning course, The Snead. It was here that I happened to consume arguably the best PB&J—made with pistachio butter—I have ever encountered, as well as hack around probably the toughest golf course I have ever played. Later on, Jen, the kids and I decided to throw our fates to the wind with off-road motoring and horseback riding. Readers can learn more of these personal experiences in this issue’s letter from the editor.

Dining at The Greenbrier offers a myriad of options, all of them delectable. Exclusive to members, perched 3,300 feet above the valley floor, The Summit lodge offers a lofty retreat for those who value their privacy. With a world-class restaurant commanding spectacular views, the traditional décor brings to mind the plaids and burnished wood paneling found in Scottish hunting lodges; the highly accomplished cuisine reflects the sophisticated rustic setting. Another notable culinary highlight was dinner at Jerry West’s Prime 44 West, where we enjoyed 35-day aged prime rib and Dover sole, surrounded by NBA-themed décor that reflects the basketball legend’s storied career.

Although purchasing a home at The Greenbrier might fulfill a lifetime’s ambition, enjoying everything this fabled resort has to offer for a few days makes for a close second. As much as Jen, the kids and I crammed into our five-day visit, we left a host of activities undone. To judge from its history and longevity, however, I suspect The Greenbrier will still be there next time we wish to pay a visit.

Volume 3 of Greenbrier Living Magazine

Volume 3 of Greenbrier Living Magazine

Greenbrier Living Magazine

We’re pleased to release the third volume of Greenbrier Living Magazine. It’s filled with seasonal articles, resident interviews, and much more. You can download the magazine for free or request a free printed version below.


Request a Printed Copy

If you'd like a printed version, please let us know your shipping address and we would be happy to send you a free copy.

Volume 2 of Greenbrier Living Magazine

Volume 2 of Greenbrier Living Magazine

Greenbrier Living Magazine

We’re pleased to release the second volume of Greenbrier Living Magazine. It’s filled with seasonal articles, resident interviews and much more. You can download the magazine for free or request a free printed version below.


Request a Printed Copy

If you'd like a printed version, please let us know your shipping address and we would be happy to send you a free copy.

Southern Weddings Inspired by The Greenbrier

Southern Weddings Inspired by The Greenbrier

Southern Weddings takes readers on a beautiful journey in their article, Colorful Wedding Inspiration at The Greenbrier. From invitations to coral peony bouquets, all influenced by the patterns, architecture, and history of America’s Resort.™

To learn more about weddings at The Greenbrier, click here.

Click the thumbnail to view the article (with images) online

Colorful Wedding Inspiration at The Greenbrier
By Emily

The Greenbrier is one of those places that has always seemed so enchanting to me, so we jumped at the chance to hit the road to West Virginia and create an editorial there for Southern Weddings V9! From the colors and patterns, to the architecture, to the history, to the traditions wrapped up in this incredible property, there was an abundance of inspiration to pull from, and we had a blast meeting up with one of our favorite vendor teams (including Jaclyn Journey, Whitney Neal, and Carley Randall, who all made the trip from Kentucky) to bring this bold and colorful, but refined, shoot to life. Our story was inspired by the many real families who create sweet traditions at the Greenbrier–in this case, a girl whose grandmother takes her there for tea every year on her birthday. When it came time for her wedding, she couldn’t imagine a more meaningful or celebratory place to gather loved ones for a ceremony and reception…and afternoon tea, of course!

We’re so grateful to the fantastic weddings team at The Greenbrier for hosting us so graciously, and to the phenomenal team who helped us bring our Dorothy Draper-esque vision to life!

We were incredibly lucky to work with Momental Designs for this paper suite. Kristy had visited the Greenbrier before, and knew exactly how to translate their incredible patterns and plaster work into paper. She truly knocked it out of the park!

One of my favorite small details from this shoot: our sweet bride’s stylish little teal bow! And of course, that coral charm peony bouquet by Jaclyn Journey gets ALL the heart eyes.

Our bride and groom from this shoot are married in real life! It was so fun to meet West Virginia couple Ashleigh and Pete and work with them on this project.

The Greenbrier is famous for its afternoon tea service (complete with a rendition of the Greenbrier Waltz!), so for this editorial, we opted to replace cocktail hour with afternoon tea! Our bride’s own 93-year-old grandmom joined us for these photos, and she was completely precious!! Pick up your copy of the magazine for more of the backstory here!

Any Bachelorette fans in the house? Emily Maynard made The Greenbrier Love Clock tradition famous, and we had fun indulging in it with our bride and groom, too!

Josh from McComas Video Productions put together the most wonderful behind-the-scenes film from our day at the Greenbrier – it really showcases the iconic property and all that went into this shoot!

Admin note: The Greenbrier resort is located in White Sulphur Springs, WV, not Lewisburg.

Newest Concours in North America

Newest Concours in North America

The history of the automobile and the history of The Greenbrier have been intertwined from the beginning. New cars have been unveiled on the storied grounds of America’s Resort, and automobile dealers and manufactures from across the country have met in The Greenbrier’s grand ballrooms and dined on the resort’s award-winning culinary offerings.

This spring, a new story in The Greenbrier’s automotive history will be written when the automotive world is introduced to The Greenbrier Concours d’Elegance, which will take place May 4-6, at America’s Resort.

The newest Concours in North America will include a wide array of automotive events throughout the 11,000 acres of The Greenbrier and The Greenbrier Sporting Club over the course of three days. Automotive enthusiasts will be treated to unique and unforgettable experiences that will make The Greenbrier Concours d’Elegance one of the most talked-about car events of 2018.

“The Greenbrier has a long history with automotive manufacturers and fine car owners, but this will be the first time we’ve had the pleasure of hosting an automotive event of this magnitude,” said Jill Justice, D.O., President, The Greenbrier. “There isn’t a better place to feature some of the finest cars in the world than at The Greenbrier and The Greenbrier Sporting Club, which have built a tradition of luxury for centuries that’s known worldwide.”

Some of the highlights of the three-day showcase include The Summit Driving Tour, Car Club Day, which will allow car clubs from throughout North America to display their cars on the Concours Showfield, and a Charitable Reception, benefiting The Mountaineer Autism Project and the Antique Automobile Club of America.

The Summit Driving Tour will give fine automobile drivers the opportunity to explore the scenic West Virginia highways surrounding The Greenbrier, testing the power and precision of their automobiles on the hills and valleys of the Mountain State before ending the drive with lunch at The Summit, one of the most picturesque spots at The Greenbrier Sporting Club.

1967 Lamborghini 400 GT and others

Car Club Day will allow car enthusiasts from around the region and beyond to showcase their favorite cars on the Concours Showfields the day before the Concours d’Elegance on Saturday, and the evening will close with a reception inside Chesapeake Hall at The Greenbrier.

The premier event will be the Concours d’Elegance on Sunday, May 8, when approximately 100 of the finest collector cars in the world will be judged and a champion crowned.

A unique opportunity to get involved comes with the President’s Club, which will provide members with badges for all of the premier events, as well as a showcase area inside the iconic circular entrance to The Greenbrier for attendees who drive their classic, vintage or exotic cars.

Badges for all of The Greenbrier Concours d’Elegance events and President’s Club memberships are on sale now and can be purchased at GreenbrierConcours.com or by phone at 877-935-0426. Participant registration is also available online.

1974 Ferrari Dino and others

The Greenbrier Featured in Smart Meetings

The Greenbrier Featured in Smart Meetings

The Greenbrier was highlighted as a “Historic Haven” in the November issue of Smart Meetings – a top media company and trusted source for meeting professionals. America’s Resort™ can be found in the issue’s Golf & Spa Resorts feature, positioned as one of the nation’s original wellness destinations with unbelievable and endless amenities/activities.

Click thumbnail to view PDF article

Golf and Spa Resorts: The Land of Ahhhs

By Courtney Peter
Via smartmeetings.com

Hyper-local experiences at golf and spa resorts

Historic Havens

To recharge means different things to different people. While some revel in the chance to spend several hours guiding a dimpled white orb across fairway and green, others prefer to retreat to the sensory sanctuary of a spa. No matter the preferred method of decompression, the crucial point is that companies and employees allot the time and space for it to happen, as a true reset can only occur during an escape from the routine.

Fortunately, a transportive experience at a thoughtfully designed, expertly equipped golf and spa resort is within reach—not only for groups willing to cross time zones, but also for those looking for destinations within their region. Offerings eschew the rote in favor of highly customized, hyper-local options featuring standout scenery, regional traditions and locally produced goods. Attendees, fully immersed in and attuned to their surroundings, emerge reawakened to the potential for discovery and inspiration.

For planners seeking a venue where their group can both meet and mellow out, let this article serve as their passport to the Land of Ahhhhs.


Tucked away in the Allegheny Mountain town of White Sulphur Springs, West Virginia, The Greenbrier has drawn wellness travelers to its door for nearly 240 years. The sulfur-rich native waters, which are believed to possess healing properties, powered the resort’s rise as one of the nation’s original wellness destinations. Today, the 40,000-square-foot Greenbrier Spa continues that legacy. Groups gathering at the historic hideaway can also make use of five championship golf courses, 100,000 sq. ft. of meeting space, as well as dozens of activity options such as treetop canopy tours, falconry lessons and much more.