Cam Huffman, Director of Pubic Relations and Content
The PGA TOUR officially approved the rebranding of The Greenbrier Classic to A Military Tribute at The Greenbrier. The annual PGA TOUR FedExCup stop at The Greenbrier in White Sulphur Springs, WV, will begin using the new name and logo immediately.
“We want the world to know that the military comes first, and our focus is on those men and women above everything else,” said West Virginia Governor Jim Justice. “Our new name reflects our commitment to celebrating and honoring the United States Military with everything we do.”
The tournament’s focus on the military will expand far beyond the name change. Active military, as well as veterans, will be admitted to A Military Tribute at The Greenbrier free of charge, and they will receive complimentary access to the Stars and Stripes Outpost. The air-conditioned building includes seating, televisions, private bathrooms and food and beverage for sale.
Tuesday, July 3, will be Military Appreciation Day, and all veterans and active military will be presented with a voucher for a complimentary lunch.
As the United States celebrates its independence on July 4, the tournament will join the festivities with a fly-over and other events to commemorate America’s birthday at America’s Resort.
“Our state has more military members per capita than any other state, and those men and women are unbelievably important to us,” said Governor Justice. “This entire tournament is a tremendous way for all West Virginians to show their appreciation.”
The Greenbrier, which has hosted the tournament since 2010, also has a close connection to the military. More than 70 Team Members on staff at America’s Resort have served in the military, and 27 United States presidents have visited the grounds of The Greenbrier. From 1942 through 1946, the United States Army took full control of The Greenbrier and operated the 2,000-bed Ashford General Hospital. During that five-year stretch, more than 24,000 soldiers were treated at the surgical and rehabilitation center.
From 1961 through 1992, a secret government fallout shelter was maintained in a constant state of readiness at The Greenbrier. It was meant to house members of the United States Congress in the event of an attack on America. The 112,544-square-foot facility housed 18 dormitories, a clinic, a laboratory, a pharmacy, a cafeteria, meeting rooms, a communication room, and more. It was decommissioned in 1992 after being exposed in The Washington Post, and today tours are offered to registered hotel guests and the general public.
“The connection between The Greenbrier and the United States Military is undeniable,” said Dr. Jill Justice, President, The Greenbrier. “We’re proud of that history and equally proud of the men and women who help protect our freedom today. We couldn’t be more excited about showing that appreciation through the name change and hosting a tournament focused on honoring the military.”
The 2018 Military Tribute at The Greenbrier will be held July 2-8 on the historic Old White TPC Course.
Cam Huffman, Director of Public Relations and Content
The newest addition to the award-winning golf offerings at The Greenbrier and The Greenbrier Sporting Club will follow in the tradition of excellence that has become synonymous with America’s Resort,™ but it will also provide a fresh and unique option for today’s modern golfer.
Scheduled for an August 2018 opening, The Ashford Short Course at The Greenbrier Sporting Club will be a walking-only, 9-hole loop of par 3 holes, ranging from 56 to 112 yards in length. The holes will pay tribute to revered architects and courses around the world and provide a relaxed family environment that will be entertaining for golfers of all levels and abilities.
Available for both members of The Greenbrier Sporting Club and guests of The Greenbrier, the newest golf offering will perfectly complement the courses already in place – The Old White TPC, which hosts The Greenbrier Classic annually, the redesigned Meadows Course, which features signature stacked sod bunkers, and The Snead Course, an award-winning Tom Fazio design, exclusive to members of The Greenbrier Sporting Club.
“The Greenbrier is known around the world for first-class golf, and this is just another example of our commitment to giving guests what they desire,” said Robert Harris, Vice President of Golf at The Greenbrier. “The Ashford will provide an opportunity for something new and different on days where guests and members just don’t have time to play 18 holes. We’re incredibly excited to add The Ashford to The Greenbrier collection.”
In addition to providing a place for beginners to learn the game or an experienced golfer to work out the rust in his or her short game, the course will host unique events like night golf and closest to the pin contests.
The new course’s name, The Ashford Short Course, pays tribute to the rich history at The Greenbrier and remembers a unique moment in The Greenbrier’s more than 240-year past.
In 1942, the historic resort was sold to the United States Army, and it became a hospital for sick and wounded soldiers during World War II. Named for Army physician Col. Bailey K. Ashford, Ashford General Hospital treated more than 25,000 soldiers from 1942 through 1946. It employed 45 doctors, 100 nurses, and 500 enlisted men, along with hundreds of volunteers. The recovering servicemen benefited by using The Greenbrier’s immaculate facilities – including the pool, the golf courses, and the tennis courts – during their recovery.
“We’re incredibly proud of our history at The Greenbrier, and we want to do all we can to make sure it isn’t lost,” said Dr. Jill Justice, President, The Greenbrier. “The Ashford name honors the men and women who spent time here in service to this great country, and it fits perfectly on this exciting new course.”
Set in the valley floor with breathtaking views of the surrounding mountains, the course will be accompanied by seven new home sites for members of The Greenbrier Sporting Club.
“With its close proximity to The Members Lodge, the course is convenient for all of our members before or after lunch or dinner or anytime they have a little extra time,” said Larry Klein, Vice President and General Manager of The Greenbrier Sporting Club. “We can’t wait for everyone to try it.”
For more information on The Ashford Short Course, visit www.greenbrier.com/ashford.
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